1-23-08
My mission statement would have to be something that describes who I am and what I stand for, and would probably be something like this: "I am reliable, true, and always work to the best of my abilities because I believe in hard work and dedication. I think that a strong moral character is important because without it a person has no real integrity or credibility. It is always important to get ahead in the world, but only if you do not hurt others in the process."
My goals are to graduate from college with a degree in fashion merchandising because I love the fashion industry and believe that I could successfully run a business or gain a highly important job in the fashion industry. I would love to be the editor for a fashion magazine or have a top position where I could do something really important and not typical. I would hope to be able to have my own business or work some place that shares the same values and morals that I do and has the same work ethic and reliability as me. I have a lot of goals, but mainly I just want to be a successful person that people can look up to because I am honest, fair, and a hard worker.
How I plan to make these goals a reality is first by getting an education and making the most of my career here at UNCG because I believe it will help me learn the skills I need to be successful, as well as helping me get my foot in the door of the fashion industry. I do not think these things will happen overnight and it will take a lot of work and dedication in order to achieve these things. I think that if I work hard and gain a lot of experience in retail and dealing with customers then I will have a better understanding of the consumer market as well as how to be successful in the retail world. it is always important to be nice to everyone you work with and for because it can essentially make or break your career and you never know who might become the next top notch designer, store owner, or help you launch your career.
1-26-08
SWOT Analysis for Polo
Strengths:
-Classic style clothing
-Apparel for men and women
-Well respected designer label
-Reasonably priced at outlet stores
-Appeals to a variety of age groups
-Preppy clothing
-Fun color choices
-Competes well in the high middle class range and up
-For traditionally conservative consumers
-Considered a nice name brand label that looks chic
-Has good advertisements
-Has a wide range of garments and home accessories
Weaknesses:
-Could use more styles of polo shirts and sweaters
-Could have more cute dresses and polo accessories
-Competitors are more fashion forward
-Can be slightly pricey sometimes
-Doesn't have a wide range of clothing options
-Doesn't have enough outlet stores
-Could have a jewelry line
Opportunities:
-Polo could be an extremely hot commodity globally
-They could benefit from making certain items more exclusive so they would only be accessible to certain people or in certain locations so everyone wouldn't wear the same things but could still have the Polo label
-Try to appeal to a slightly larger audience
Threats:
-Changing the style too much could push loyal shoppers away
-Reducing the prices too much may the product less desirable
-Putting too many store locations may make the store less appealing or not make enough profit
Wednesday, January 23, 2008
Saturday, January 19, 2008
Online shopping
January 20, 2008
Online shopping is somehting that has become very popular in the last few years because it is quick and easy and is more convenient for modern shoppers because it allows them to purchase items from stores through the internet instead of actually going into the store. While this can be very convenient it can also take away from the instore experience. Buying things online instead of from a store makes the buying experience less personal and does not allow shoppers the chance to browse through each individual store or try items on before they buy them. Some people may prefer this easy click of the mouse shopping, but some traditional shoppers still prefer to browse their favorite stores from time to time.
Many online shopping places have had to compete with other e-tailers and keep their prices low because it is much easier to find stores with similar merchandise when surfing the internet then it is actually having to look around for competetors. In the past the reatiler controlled the prices over the customer, but now that consumers have gained more knowledge they know where to look inorder to get the best deals. E-tailing makes up about 20% of the annual reatil sales which in turn decreases the amount of revenue that each individual store makes. This hurts stores because they are losing money which can sometimes result in laying off emplyees or closing store branches. So while the initial company is still making money, the stores may not be, and the economy may suffer because if this. Online shopping appears to be getting more and more popular so it will be interesting to see how this trend progresses over time (Roche, pg. 8, Retailing, Ed. 4, 2002).
Over all online shopping can be a good thing if your favorite store is out of a certain item, or you need to find one particular thing. It allows you the options to look at different stores that are not in your area or but certain products that may not be available at a store near you. E-tailing is good because it is so convenient and if you need one thing it can be a very good way to buy things. I personally like going to stores because you have a lot more items infornt of you and you have the power to decide if you like them before you buy them with out having to deal with returning it online. You have to be careful when buying stuff off the internet because you need to make sure the source you are buying from is legitimate and safe, where as, if you go in a reputable store you know what types of products you are buying. I like shopping in general and would hate to buy all of my clothes off the internet because it would take the fun out of the shopping experience and would feel so impersonal. Usually when you go in a store you see several things you like, and typically when people shop online they are not as tempted to get other items because they already have an idea of what they are looking for. I think online shopping can be a very effective thing, as long as it does not take away from the traditional shopping experience.
Online shopping is somehting that has become very popular in the last few years because it is quick and easy and is more convenient for modern shoppers because it allows them to purchase items from stores through the internet instead of actually going into the store. While this can be very convenient it can also take away from the instore experience. Buying things online instead of from a store makes the buying experience less personal and does not allow shoppers the chance to browse through each individual store or try items on before they buy them. Some people may prefer this easy click of the mouse shopping, but some traditional shoppers still prefer to browse their favorite stores from time to time.
Many online shopping places have had to compete with other e-tailers and keep their prices low because it is much easier to find stores with similar merchandise when surfing the internet then it is actually having to look around for competetors. In the past the reatiler controlled the prices over the customer, but now that consumers have gained more knowledge they know where to look inorder to get the best deals. E-tailing makes up about 20% of the annual reatil sales which in turn decreases the amount of revenue that each individual store makes. This hurts stores because they are losing money which can sometimes result in laying off emplyees or closing store branches. So while the initial company is still making money, the stores may not be, and the economy may suffer because if this. Online shopping appears to be getting more and more popular so it will be interesting to see how this trend progresses over time (Roche, pg. 8, Retailing, Ed. 4, 2002).
Over all online shopping can be a good thing if your favorite store is out of a certain item, or you need to find one particular thing. It allows you the options to look at different stores that are not in your area or but certain products that may not be available at a store near you. E-tailing is good because it is so convenient and if you need one thing it can be a very good way to buy things. I personally like going to stores because you have a lot more items infornt of you and you have the power to decide if you like them before you buy them with out having to deal with returning it online. You have to be careful when buying stuff off the internet because you need to make sure the source you are buying from is legitimate and safe, where as, if you go in a reputable store you know what types of products you are buying. I like shopping in general and would hate to buy all of my clothes off the internet because it would take the fun out of the shopping experience and would feel so impersonal. Usually when you go in a store you see several things you like, and typically when people shop online they are not as tempted to get other items because they already have an idea of what they are looking for. I think online shopping can be a very effective thing, as long as it does not take away from the traditional shopping experience.
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